Don’t get me wrong. I’m a big a fan of measuring things. Data is really important and very useful in taking decisions but I have a problem with Big Data. Too many people and organisations are using the outputs without looking at why big data can be efficient but not…
Big Data is one of wonders of the modern business environment. It’s all there and easy and cheap to access. What more could you possibly want? Having lots of data may be good but how effective is big data? In order to be effective we are only interested in things…
We keep hearing this phrase but it got me thinking – what is big data and how big is big? Big data has come about as a result of organisations and individuals passing huge amounts of data between themselves rather than storing it privately as in the past. Every time…